Dog lovers, cat lovers, even guinea pig lovers! Americans love their pets and Baby Boomers and Millennials are driving the pet market in the US, but for entirely different reasons, according to a new study by Packaged Facts. A decade ago, just 34% of adults in the 70+ age group owned pets. In 2015 and 2016, when the oldest cohort of Boomers began to turn 70, this percentage jumped to around 40%. Meanwhile, Millennials view pet ownership as good practice for having a family! With these and other ...